L.A. Shopping: Where to Buy the Perfect Engagement Ring

For a man to finally hear his lover's happiest 'Yes' after he propose marks a journey to another phase of a couple's life. For men who genetically just hate the idea of shopping, and no idea whatsoever about the intricacies of a jewelry, much more an engagement ring and the whole ring-buying process, worry no more as we are set to feature this L.A. family owned jewelry shop, Icing On The Ring.

Icing On The Ring is the Los Angeles jewelry district's destination for engagement rings. It caters to couples of all ages who are in search of engagement rings, wedding bands and anniversary rings. The choices are extensive, from platinum to white gold, yellow gold, palladium, tungsten and titanium, men definitely can stay busy while the fiances sample the engagement rings.

The Buying Experience

Icing On The Ring strives hard to provide a hustle-free environment for its visitors. It's an amazing store and environment for wedding and engagement ring shopping; open, spacious, classy and comfortable with private viewing rooms that honor the privacy needed to make such an important decision. Corteous service, complimentary refreshments and an upbeat lounge soundtrack lend to its relaxed environment. Visitors constantly compliement the staff on its courtesy, patience and willingness to guide them through decision-making process. For example, it is the only store in the district that demonstrates how color, clarity and the cut of a diamong affect its various analyzing instruments, giving the customer a good understanding at how the value of a diamond is determined. It also is the only store in the district that gives limited lifetime warranty on its jewelry.

Icing On The Ring actually designs and produces its own engagement rins. Approximately 75 percent of its potential brides choose the custom rings over designer lines in the store. IOTR rings stand out from the mass-produced engagement rings through their attention to detail, unique designs and attractive price points. In addition, IOTR is an authorized dealer of the Natalie K Collection, ArtCarved Bridal Collection, Triton, Novell DEsign Studio, Aurelia Gioielli and Maiorana Gioielli. The Triton Collection of tungsten and titanium wedding bands has beena hit with men for the past two years. The alternative metals offer superior durability over today's precious metals, making them a popular choice with men who have an active lifestyle. For women wanting engagement rings that make a statement, the Natalie K Collection is the way to go. Most rings accommodate 1.50- to 2.00-carat center stones, and are decorated generously with diamonds and engraving on the sides.

Icing on the Ring is located at: 607 S. Hill St. Suite 316 Los Angeles, CA 90014 
Phone: 888-565-6150
Store Hours: Mon - Fri 9 AM - 6 PM Saturday 10 AM - 5 PM
http://www.icingonthering.com/home.html